With our 15+ years of experience in building websites for Property Management Companies, we have found the best way for our clients to be successful in an online presence is to have a Primary Market and additional Secondary Market hyper-local pages and content throughout their website.
- Primary Market - This is the location market used throughout the Home Page, Service Pages, and throughout the main part of your website. In most cases, the Primary market should be the city or town you service that has the highest search volume. In other cases it might be where your office is located (to match what is on your Google Business Page). Throughout the website we would use terms like [Primary Market] Property Management, [Primary Market] Property Managers, and [Primary Market] Property Management Companies. Those are the most used search terms new owners are using to find a Property Management Company.
- Secondary Market - These would be additional markets that your serve that are outside your primary market. For these markets we can create those market area-specific Property Management Service Landing pages. These landing pages will be virtually identical to the primary market page, however they will have the change in Market Name and at the bottom a snippet with Area Information.