Common Questions
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      What are some of the best strategies to increase my SEO for my property management website?

      • Blogging - We highly recommend to our clients that they blog at least once a month with unique content.  This provides additional content to Google to show that you are engaging with your users. With these posts, we suggest sharing across social media platforms (Facebook, LinkedIn, etc.). When sharing these posts it creates backlinks to your website, increased engagement with your social media followers, and hopefully more page views to your website. Within your blog posts, we recommend including links to your Primary Market Service Page. If you have a post that is focused on a Secondary Market, create a link to that secondary market page within the post. You want to make it as easy as possible for the users reading the post to access those market landing pages.
        • At PMW, we make it easy and offer blog content writing services. Choose the blogging frequency that works for you and your goals to increase your SEO efforts and target all of the long-tail, short-tail, etc keywords your potential owners are searching for!
        • Just a tip: Google does not like when you use AI generated content and we have seen it negatively impacting rankings for those using it. Make sure to write unique content for best results!
      • Videos (YouTube) - We recommend to all of our clients to create a YouTube Channel to host any video files you use for your business. This can be anything from Rental Home Features/Walkthroughs, Maintenance DIY (create them yourself if you can), Explanation of Services, Feature Employee Accomplishments, etc. The use of videos helps increase Time on Site,  which is a factor Search Engines use in their rankings. Posting them to YouTube and embedding them on your website utilizes your website, company brand, and social profile to connect them together for the best optimization for better search engine rankings for your business. PMW offerings Video Marketing Services to help you create videos to capture the attention of your site users and help boost your SEO. 
      • Business Reviews (Reputation) - In the past 5 years, a company’s reputation online has become an increasingly important part of a business’s Search Engine Rankings, specifically on Google. If you have noticed that when you do a search for any company in almost any industry, those with the highest rated reviews and with a significant amount of total reviews will almost always show at the top of the Google Map list and Organic Search List. If you need help with managing your Online Reputation, we have a service that can help. 
        • We offer services to help you display your positive reviews, create drip campaigns you can send out to your clients to collect additional reviews, and also help you reply to reviews being left on your social profiles (which Google loves).